A Comparative Analysis of Moses

The scriptural Moses and the Moses depicted by Zora Neale Hurston in her book Moses, Man of the Mountain, are both dependent on the Exodus story, found in the second book of the Bible.Although the tales are comparable in numerous regards, both worried about the subjugation of a people and their weeps for a deliverer, who is found in Moses, the scriptural Moses is solidly established exclusively in the Hebraic custom, after the lead of the patriarchs, Abraham, Issac, and Jacob.Hurston’s Moses, notwithstanding, albeit still a Hebrew, has an increasingly all inclusive intrigue. He talks in dark idioms, making an all-encompassing similarity that can be connected not to the old Hebrews, yet additionally to the mistreated blacks in America, and to the cutting edge Jews who were viciously aggrieved by Hitler and Nazism.The Exodus story concerns a male child destined to Hebrew slaves. The maternity specialists ignore Pharaoh’s order to murder every male infant. Moses is shroude d uniquely to be found by as a matter of fact Pharaoh’s own girl, who at that point raises him as her own child, who later finds hisâ genuine character and leads the captives to opportunity.  Moses’ life is separated into multi year fragments: forty years in Egypt; forty years on the posterior of a mountain; and forty years meandering in the wilderness.In Hurston’s form, more is made about race. The story examines the possibility of a â€Å"people† and their birthplaces undeniably. Hurston inclines the contention toward the possibility of racial causes and maybe beginning all the more for the most part as the beginning of a significant number of the shades of malice of the world. She not just needs to make questions about Moses’ unadulterated sources, yet additionally about the very idea that was common during 1939 when her book was composed: that of racial purity.As a human sciences analyst she comprehended racial divisions as glorified reflec tions, despite the fact that they had solid capacities in reality. Hurston investigated race as a social creation instead of a natural reality. Her tale accept a considerably more noteworthy significance as Germany, drove by Hitler’s hypothesis of genetic counseling established on the possibility of racial improvement through specific reproducing began the world war in 1939.In the United States the selective breeding development was identified with supremacist crusades against European nuisances and blacks. Selective breeding was believed to be important to deliver an extraordinary race. Hitler’s objective was a Master race who protected the virtue of their own blood. By keeping race â€Å"pure,† annihilating Jews and Slavs were deemedâ basic to that undertaking.(Hurston, presentation xii-xiv).The ghost of Nazism looms over the start of Hurston’s epic  as it startsâ â â â â with the demonstration of checking Hebrew male babies for elimination. G uardians, urgent for spots to shroud their youngsters, become hysterical that the police may get warned and come execute their kid. Truth be told, Moses’ father is dreadful to the point that he expects to execute the child himself with the goal that the police won’t get that opportunity. However regardless of their fear, Moses’ mother is resolved that he lives and conceals him. In this hype of annihilation, the incongruity isâ that there is bounty ofâ Hebrew blood in Pharaoh’s family already.â€Å"That is the reason he needs to murder us off. He is terrified somebody will go along and tell who his genuine people are. The grandma of Pharaoh was a Hebrew.† ( Hurston, 14).Besides his homicide of male babies, Pharaoh is coldblooded in different ways. He denies citizenship to the Hebrews, consigning them to bondage. However in still another demonstration of incongruity, Pharaoh winds up with a Hebrew grandson in Moses.As he develops more established , Moses battles for consideration of the Hebrews in the Egyptian armed force. In any case, the Egyptians contradict him, remarking:â€Å"They are not residents of Egypt, yet foe detainees, and as such it would bbe rash to place arms into their hands once more. Who knows when they may ascend and turn the tables?†

Art and Human Life Free Essays

You could characterize workmanship as vision or as instinct, as Benedetto Croce does in his article â€Å"What is Art? † By this definition, crafted by somebody with a delightful vision would be lovely, and craftsmanship would be an outside sign of an inner state. The significance of craftsmanship is identified with the idea of our human constructed condition, and whether we make it to be a solace or a torment. To comprehend the spot of workmanship and excellence in contemporary culture, you have to go to history. We will compose a custom exposition test on Workmanship and Human Life or then again any comparative point just for you Request Now You could characterize craftsmanship as vision or as instinct, as Benedetto Croce does in his exposition â€Å"What is Art? By this definition, crafted by somebody with a delightful vision would be excellent, and craftsmanship would be an outside appearance of an inside state. The significance of workmanship is identified with the idea of our human constructed condition, and whether we make it to be a solace or a torment. To comprehend the spot of workmanship and magnificence in contemporary culture, you have to go to history. Understand more: Why Is Art Important in Life? | eHow. com http://www. ehow. com/about_6134201_art-significant life_. html#ixzz1MlGvu7yA Philosophy Art, similar to humor, can at times by stifled when dismembered too completely. Essayists as practiced and assorted as Leo Tolstoy in â€Å"What is Art† and Susan Sontag in â€Å"The New Art, A Critical Anthology† have contemplated the significance and capacity of workmanship, yet it stays a shapeless term. Maybe Picasso, in a meeting with Marius de Zayas in 1923, best caught the subtle idea of craftsmanship when he composed that â€Å"art is an untruth that causes us to acknowledge truth. † Challenges The extraordinary craftsmanship student of history Ananda Coomaraswamy, in his book, â€Å"The Transformation of Nature in Art,† composed that â€Å"museums are the spots were we’ve put the things that we’ve overlooked how to utilize. While exhibition halls have permitted millions to see the extraordinary show-stoppers from since the beginning, they additionally represent the danger of isolating workmanship from regular day to day existence. William Morris accepted that this detachment was one of the reasons for present d ay distance, and that workmanship ought not be secured away exceptional structures, yet ought to be a basic piece of society’s every day life. At the point when magnificence and care are inalienable in everything that is done, â€Å"art† in reality stops to exist as a different substance, and turns into a part of everything that we do. Future. The fate of craftsmanship stays dubious. As indicated by Morris, talking about his deference for medieval specialists who marry creative vision with an authority of handcraft, the get-together of the two could beat the polarity among workmanship and life, and lead to a culture re-implanted with a feeling of magnificence, marvel, and peculiarity. A get-together of what we presently know as â€Å"fine art† with the more prominent populace of the world would, as Morris put it in his paper â€Å"The Revival of Handicraft,† lead to â€Å"the unwearying joy of tasting the totality of life. † Understand more: Why Is Art Important in Life? | eHow.com http://www.ehow.com/about_6134201_art-significant life_.html#ixzz1MlHaEcDs The most effective method to refer to Art and Human Life, Papers

Essay Topics From Previous Years

Essay Topics From Previous YearsEssay topics can be tough, but it's good to learn from previous essay topics. Although you can certainly write on your own, you might want to give some thought to writing an essay using essay topics from previous years. This is a great way to practice for the writing test that you will have when you graduate.If you think that you're up to writing an essay, don't worry. You can even go online and do research on your topic. If you find an essay topic in an article, you can use this as a basis for your essay topic. Plus, it might even provide you with the exact topic you are looking for in an essay.It's not that difficult to find an essay topic for this year, especially since there aren't as many this year. However, if you want to save money, you might consider looking at other topics rather than the essay topic from last year. You might even find that this year you have a unique topic that is more suited to your academic abilities.If you decide to go wit h the essay topic of last year, you should take a look at how things were written this year. Do you agree with the topics? Of course, this is a process that you can easily repeat each year. You just need to look at how topics were handled in past years.For example, when it comes to essays, college students these days are always doing a lot of research. Although you may have done all of your research for the essay last year, you might want to go back and look at what your college students wrote. If they wrote something that was terribly written, try to rewrite it so that it is better written. However, if they wrote something that was written correctly, this doesn't mean that you should copy their work.Another great thing about essay topics from previous years is that they will help you with getting into certain classes. When it comes to getting into the College of Business, you will want to read the essays of those who took that class from this year. In addition, you will want to rea d some essays from other students who took that same class this year. The better the essays that you get from people, the better your chances of getting into that class.If you are interested in getting into the College of Arts and Letters, you should do the same thing when you are looking for essay topics from previous years. There are many topics that are in this school that you should know about. Then you can study these topics and get a better understanding of the topics.Finally, you should do your homework before you decide on essay topics from previous years. This is something that you will want to put some thought into. After all, you should be putting the same amount of effort into your college education as well.

Great Builders of Rome Essay - 596 Words

Great Builders of Rome The Ancient Roman culture had a direct impact on how we view art, literature, architecture, education and religion. Early Roman civilizations were very sophisticated and idealistic. They build great architectural buildings and performed famous playwrights at these ancient places. Romans were considered to most advanced civilization of their time. With beautiful statues, well designed buildings, and some of the greatest philosophers came from Rome. One of the most noticeable characteristics of Roman society and culture is the impact of the Greeks. Greek civilization played an increasing role in Roman culture. Greek ambassadors, merchants, and artists traveled to Rome and spread Greek thought and†¦show more content†¦The importance of education to the Romans was very crucial. These schools had a standard curriculum based on the liberal arts like literature, dialectic, arithmetic, writing, reading, geometry, astronomy, and music. They need skills for their Roman citizens to master the basic elements of farming, and develop the physical skills needed to be good soldiers. Girls were supposed to learn the skills needed to be good wives and mothers. To pursue a career, they needed to learn good speaking skills that would enable them to win elections and lawsuits in the court. When Rome was expanding throughout Italy, the Romans pursed consistent policies and treaties. They excelled in making the correct diplomatic decisions. They had a great military and high power. Rome essentially mobilized the entire military manpower of all Italy for its wars. The Roman had established colonies or fortified towns at all strategic locations. They built roads to these settlements and connecting them together assured them of an impressive military and communications network that enabled them to rule effectively and efficiently. Roman religion focused on the worship of the gods because human beings were thought to be totally dependent upon them. The main feature of early Roman religion was the belief that spirits living forces dwell in all the object of the natural world. Romans came to identify such spiritual forcesShow MoreRelatedRoman Engineering Essay616 Words   |  3 PagesRomans built a great network of roads connecting cities throughout their empire. They also built aqueducts and bridges using arches for support. The Roman arch design was by far the most important innovation of their time. The arch, however, would have been useless without the discovery of concrete. The Romans had many other such discoveries that would make their engineering skills known throughout the world. The Romans discovered many things that would aid the construction of their great civilizationRead MoreThe port-city of Caesarea Maritima and the harbor were built by Herod the Great between 25 and 13800 Words   |  4 PagesThe port-city of Caesarea Maritima and the harbor were built by Herod the Great between 25 and 13 BCE. This new city was built upon an already existing city named Strato’s Tower. Caesarea was the largest of King Herod’s building ventures and was named in honor of his patron, Caesar Augustus. The harbor itself was named Sebastos. Herod had hoped the city would became a center for trade in the Judea province. The new city had many public structures including a vast harbor. Some of these structuresRead MoreBuilding Concrete Structures Of Building Solid Stone Buildings1128 Words   |  5 PagesMaterials like tile covered concrete quickly supplanted marble as the primary building material and more daring buildings soon followed, with great pillars s upporting broad arches and domes rather than dense lines of columns suspending flat architraves. Concrete also inspired the colonnade screen, a row of ornamental columns in front of a load-bearing wall. For smaller buildings, concrete s strength freed the floor plan from rectangular cells to a more free-flowing environment. Most of these developmentsRead MoreMauryan/Gupta India vs. Imperial Rome Methods of Political Control755 Words   |  4 PagesCompare/Contrast Essay: Mauryan/Gupta India and Imperial Rome methods of political control Gupta India (320 B.C.E-550 C.E.) and Imperial Rome (31 B.C.E.-476 C.E.) both had very distinctive methods of political control based on everything from cultural reasons to geographic limitations. Many factors were present affecting the similarities and differences between the two. To begin, unity was difficult in India due to its geography which created a separation of sorts. However, it did makeRead MoreRome Essay Question1622 Words   |  7 PagesStudy Guide Question #1 Rome – early empires Here is what I am hoping to do when I take write my response to this question. Definitely doesn’t matter how you do, just thought I would clarify for any one still a bit confused. My plan is to take the main examples provided for why each is successful and format it as follows: Roman Republic, Roman Empire, both, hit on other civilizations, misc. I’m planning to link examples that explain how other emperors didn’t do what Rome did correctly directlyRead MoreHow Did The Technology Of Roman Empire Impact It?1741 Words   |  7 Pagestext sources such as Gedacht, Daniel C. Technology of Ancient Rome. New York, NY: PowerKids Press, 2004 or James, Simon. Ancient Rome. New York, NY: Knopf, 1990, we see technology impacting the knowledge of mankind, and how it has affected people in many different ways. Word Count: 150 Step B: Evaluation of Sources The origin of this source is a book (secondary source) that was written by Charles W. Maynard. The Technology of Ancient Rome, was published by Rosen Central Publishers in New York, NYRead MoreGreek And Roman Civilization Essay1010 Words   |  5 PagesThis two historic class were not entirely treated the same and they did not share equal rights. They differed economically and politically. Ultimately, their different impact and unfortunately led what would become a plebeian revolt within Rome. In Ancient Rome, the patricians were the rich Landowners that typically had a house in the city and a villa in the country run by slaves. They were the noblemen, the aristocrats, and the upper class ruling class. On the other hand, there was the plebeianRead MoreTransition Period : The Roman Republic1198 Words   |  5 Pagescenturies later in Imperial Rome did the power fall to only one man. The transition from the Roman Republic to Imperial Rome is known to have many different causes but the sum of them led to war, war then led to conquerors and conquerors seized all of Rome’s power. The Roman Republic highlights Rome’s initial plan for prosperity but corruption quickly leads to chaos. Amidst the chaos leaders become evident and with followers they grow to be supreme rulers. Republican Rome began when the Romans overthrewRead MoreThe Greatest Accomplishments of the Pax Romana?1214 Words   |  5 Pagesrelative peace. The Roman empire experienced a golden age after the fall of the Roman Republic, arguably one of the greatest golden ages in history. The Pax Romana began in 27 B.C. and it reigned for 200 years before falling. The Pax Romana was a time of great prosperity with many accomplishments. The Pax Romana was not only significant because of the amount of wealth and power it wielded at the time, but it also contributed an enormous amount to society today. These contributions can be seen in many thingsRead More The Roman Empire and Its Influence on Western Civilization Essay1489 Words   |  6 Pages However, after its fall in 5oo-a.d. Rome has still remained in existence through its strong culture, architecture, literature, and even religion (Spielvogel 175). Even after its disappearance as a nation Rome left behind a legacy that will never be forg otten. Its ideals and traditions have been immolated, and adopted for over two thousand years. Whether, it is through its language of Latin, its influence of religion, or its amazing architectural ability Rome has influenced almost every culture following

Institutionalization - Free Essay Example

Sample details Pages: 1 Words: 377 Downloads: 2 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Did you like this example? Institutionalization is a process whereby a person entering the institution is reprogrammed to accept and conform to strict controls that enables the institution to manage a large number of people with a minimum of necessary staff. The Shawshank Redemption presents the story of several long-term incarceration prisoners and how these prisoners have been institutionalized. Inside Shawshank State Prison, Red is a very important man who can get things from outside for everyone in the prison. This ability made him special among the prisoners and made him became used to this lifestyle within the walls of the prison. That also presents how Red has become institutionalized. His feelings about the walls were changed from hating them to getting used to them and then depending on them. He got used to his role in the prison to such an extent that he would be unsure of his role in society at large. The idea about institutionalization are confirmed through the character Brooks, the pris on librarian. Stayed long-time in the prison institutionalized him. He knew nothing other than being the prison librarian. So when he is released, he does not know how to react. He does not want to leave the prison and attempted murder of a fellow inmate. The freedom is granted to him just shifts him from one institution to another. He lives alone and works for a grocery store. Brooks’ new life is no better than the one he had known in prison. He could not adapt to his new role since he was institutionalized as a prison librarian. Brooks no longer knows what he is and finally hangs himself. For Andy, institutionalization seems somehow does not effect on him. Hope was helping him maintain ties to his life outside the walls. Andy was a banker, an institutionalized job. But after his wife death, he recognized that this was responsible for it. It allowed him a way out of his role, and his refusal to accept the new one in the prison. The conclusion of the story is his eventu al escape from the prison. Institutionalization makes the inmate fears and rejects the outside world, feeling at home only within the institution. And, of course, this brings another problem when the inmate leaves. They need to be de-institutionalized. Don’t waste time! Our writers will create an original "Institutionalization" essay for you Create order

Comparison Between Aristotle And Kant - 1388 Words

Anuradha Singh Ethics Fall 2014 Comparison between Aristotle and Kant Many philosophers through history have dealt with happiness, pleasure, justice, and virtues. In this essay there will given facts on virtues between two philosophers who have different views on the topic. Aristotle and Kant have two totally different views on virtue, one being based on the soul and how you character depicts you virtue and the other which is based of the fact that anyone has a chance of being morally good, even bad people. There is a lot of disagreement between Aristotle and Kant, which has examples to back the disagreements. Aristotle takes virtue as an excellence, while Kant takes it more to being a person doing something morally good in the society and for them as a person. One similarity between these two philosophers though, is that these two descriptions of virtue lead back to happiness in the individual. At the end of this essay, the reader should be capable of understanding that Aristotle’s theory is more supported than Kant’s theory. Of course, explanations for both sides will be given thoroughly throughout this comparison. Aristotle’s theory will be discussed in full length on his theory of virtue. Now Aristotle did believe in a multitude of theories that are all based off of virtue, but also the soul. To Aristotle, virtue is an excellence, which comes after happiness and achieving our final goal. When Aristotle talks about an individual’s final goal and excellence of thatShow MoreRelatedKant And Aristotle s Views On Ethics And Morals1480 Words   |  6 PagesStrom Philosophy 300 Class Section 1200 Recitation-Tuesday 10am 2/11/2015 What Is The Highest Good? Immanuel Kant and Aristotle are two of the most prominent philosophers on ethics and morals. Each has their own idea about human life and what the highest good is. It has even been said that in his Grounding for the Metaphysics of Morals Kant disproves Aristotle’s view. In order to prove that Kant successfully disproves Aristotle’s theory, we must first understand both theories. After a successful understandingRead More Ethical and Philosophical Questions about Value and Obligation977 Words   |  4 PagesEthical and Philosophical Questions about Value and Obligation I Recall the distinction between metaethics and normative ethics. Normative ethics deals with substantial ethical issues, such as, What is intrinsically good? What are our moral obligations? Metaethics deals with philosophical issues about ethics: What is value or moral obligation? Are there ethical facts? What sort of objectivity is possible in ethics? How can we have ethical knowledge? Recall, also, the fundamentalRead MoreComparing Aristotle And John Stuart Mill1130 Words   |  5 Pages PHIL 231: Ethics 28 April 2015 Essay 2 Comparisons on Pleasure in Morality The role of pleasure in morality has been examined thoroughly throughout the beginning of philosophy and continues to be a questionable issue. With these in-depth examinations, some similar outlooks as well as differing views have been recorded. Many philosophers have dissected this important topic, however I intend to concentrate of the famous works of Aristotle, Immanuel Kant, and John Stuart Mill. After meticulouslyRead MoreThe Ethics Of Virtue Ethics925 Words   |  4 PagesVirtue ethics is a normative theory whose foundations were laid by Aristotle. This theory approaches normative ethics in substantially different ways than consequentialist and deontological theories. In this essay, I will contrast and compare virtue ethics to utilitarianism, ethical egoism, and Kantianism to demonstrate these differences. There is one fundamental aspect of virtue ethics that sets it apart from the other theories I will discuss. For the sake of brevity and to avoid redundancy, I willRead M oreThe Role Of Happiness . â€Å"Happiness Is The Meaning And The1326 Words   |  6 Pagesexistence† (Aristotle). In ethics, we study the place of morality in a social construct, where happiness is the core of ethical concern. Happiness for the individual, happiness for the majority, happiness for nature. What is the key to a happy life? Aristotle believes the key is eudaimonia, or a state of having a good soul or being in a contented state of being healthy, happy, and prosperous. Eudaimonia is often used to refer to the right actions that result in the well-being of the individual. Kant howeverRead MoreAristotle And Kant : Virtue Ethics1847 Words   |  8 PagesAristotle and Kant are great philosophers who have made substantial efforts to focus on the issue of virtue ethics. Virtue ethics is a wide term for principles that focus on the moral act that brings about good values. Aristotle and Kant are virtue ethicist since they attempt to offer moral advice to the society. M ost virtue ethicist emulates Aristotle who affirmed that a righteous person should have the ideal traits. These traits originate from natural innermost tendencies but societies need toRead MoreExploring Ethics2165 Words   |  9 PagesComparison of Aristotle, Kant, and Mill T.H. Aristotle represents virtue ethics, Kant represents duty ethics, and Mill represents utilitarianism. All three authors conceive of morality as the search for the highest good. They disagree about the deï ¬ nition of the highest good. For Aristotele, it is happiness understood as self-sufï ¬ ciency (fulï ¬ llment of all desires), consisting in activity in conformity with virtue (EN 1.7), for Kant it is a good will, deï ¬ ned by duty (GMM, ed. Ellington, p. 7:393;Read MoreDifference in Metaphysics Between Aristotle and Kant2285 Words   |  10 PagesWhat is the central difference between metaphysics as Kant conceives it, and metaphysics as Aristotle conceives it? Argue in support of one or the other view. Metaphysics is usually taken to involve both questions of what is existence and what types of things exist; in order to answer either questions, one will find itself using and investigating the concepts of being. Aristotle  proposed the first of these investigations which he called ‘first philosophy’, also known as ‘the science of being’ howeverRead MoreKant s Theory Of Nature Of Virtue1199 Words   |  5 PagesIn this paper, the comparison of Immanuel Kant’s theory of The Categorical Imperative and Aristotle’s theory of Nature of Virtue is discussed. Kant’s theory will tell a categorical imperative, a hypothetical imperative, meaning of a maxim, a control condition, the meaning of good will, desires versus the reason and lastly, the formula of universal law. Aristotle’s theory will discuss the role of habituation, the life of rational activity, the function of humans, the meaning of eudemonia, the lifeRead MorePhilosophy Of Ar istotle And Kant1780 Words   |  8 Pagespractical deliberation in the works of Aristotle and Kant. Although traditionally seen as polar opposites, there is a substantial overlap in both philosopher’s conclusions about practical deliberation and principles of actions, which make for different understanding, assu- ming the interpretations seen so far (i.e. dealing away with a stringent understanding of Kant as a rule-moralist). The essay will follow first an understanding of practical reason for Aristotle, fol- lowed by an interpretation of

Business Communication Consequences Adverse

Question: Discuss about the Business Communication for Consequences Adverse. Answer: I believe that communication skills that are outstanding are an essential attribute that nurses should have since they interact with a wide range of parties like the patients, colleagues, superiors, families, communities among others. In a bid to evaluate my skills of communication, two patients were interviewed for a span not exceeding 15 minutes each. To ensure honesty, consistency and structure in their responses, a five-question guideline was used. Comparatively, their points of view were rating my communication skills as being above average. This kind of professional engagement is called reflection, which is the examination of individual actions and thoughts so as always to uphold learning that is continuous and evidence-based. As stated, it is meant for lifelong learning and flaws in my communication were expected to be raised. Gibbs reflective cycle is utilised in this reflective exercise, and it entails description, feelings, evaluation, analysis, and conclusion and action pl an. These stages ensure thorough coverage of issues ("Learning to teach: becoming a reflective practitioner", 2016). Description: There was congruence in the responses of the two patients. They both described my style of communication as being composed, appealing and precise. That this was an advantage I had over my buddy nurse. Furthermore, an aspect of humour in my approach was raised. They said the assertiveness that I displayed was a form of patient reassurance and believe in my directives. Moreover, it made them comfortable to express the finer details about their health behaviour and needs. They also identified my respectful nature and the way I demonstrated cues like listening, targeted inquiry, empathy, summary and concentration. However, they noted some negative issues like delivering too much content in a single conversation, eliciting some sympathetic traits in that some patient factors triggered emotional reactions. They suggested that I should be an element of hope by giving right solutions instead of sympathising. Again, respondent one rated me at 75% and the second one at 80% out of 100%. Feelings: I should admit that I am an emotional individual who may even cry over a situation that I deem too pressing, and I feel that sometimes this trait gets in the way of my professional work as a student nurse. When these emotions are elicited, my communication gets messed up, and I think this is the reason the respondents suggested improvement. It has been difficult for me to express empathy without integrating sympathy in my professional experience placements (PEPs) ("Reconsidering Empathy in Nursing Care", 2016). One of the respondents reminded me about the first assessment session when she was explaining her purportedly normal domestic violence experiences. She was explaining amidst weeps and was able to tell that I had teary eyes as well. Under normal circumstances, I usually have confidence when communicating and never leave gaps as I engage in a therapeutic session with the patients. Evaluation: I found the experience to be educative and honest. Professional development can only be achieved through critique and appreciation of positive achievements. I noted some peculiarity with the respondents because earlier, I expected that patients would hesitate to explain their actual position about a health care provider. These respondents were overly honest with me. My nature of dynamism has always aided me adjust and embrace the change that presents itself. I have learnt that professionalism cannot blend with personal matters and I will have to do something about my emotions. The good things about the experience include developing insight, getting honest opinions from clients and social interactions. At first, I thought that sympathy is a virtue in a clinical setting, and so the respondents were unfair to render it as being negative, but I realised they were right. It was after consultation with my mentor. Otherwise, there were no bad experiences. Analysis: I have always had an innate urge to communicate well since high school. This conviction has prompted me to do extensive research, and I believe that I am an excellent communicator rating at over 90%. My childhood experiences have profoundly affected my feelings when hard situations present, and the most prompt weapon I possess is crying (Kalmakis Chandler, 2015). I usually put myself in the shoes of any individual, a reason why my sympathy levels are high. In a bid to elicit more information from a client, I usually adopt some cues like active listening, nodding and using open questions. These traits have helped me identify specific health issues and subsequently employ the appropriate interventions. The patients did not express some of the masked areas that includes boredom when the client does not understand the concept or unwilling to listen, quick explanations when I am exhausted and unwillingness to seek help from my peers. Conclusion: For personal and professional development, the experience was helpful. So far, my communication style is excellent, but improvements need to be made on precision because I do not think the respondents captured everything. Again, instead of being sympathetic and almost joining the patient in a weeping spree, I ought to have reassured her and suggested the best options for her domestic violence. This stunt only escalated the clients sorrow. Another important issue to consider is engaging my buddy nurses in my clinical experience through discussions about communication because diversity ensures development (Sderlund, Cronqvist, Norberg, Ternestedt, Hansebo, 2013). Moreover, constant and sufficient research and review of evidence-based sources about reflection are essential. If I had done so, the experience would have been more intense and informative. Because of such experiences, I believe that my proficiency will always expand and I have to embrace these changes. Communication skills have to be improved and as a professional nurse I should not be confined in a comfort zone but instead, engage in professional development as knowledge is never enough("- School of Nursing Midwifery - Flinders University", 2016),. Action plan: In the face of similar situations, it is imperative that I have the professional code of conduct in mind as stipulated in the Nursing and Midwifery Board of Australia (NMBA) so that the professional boundaries are not exceeded ("Nursing and Midwifery Board of Australia - Professional standards", 2016). Because my skills of communicating are excellent, I shall consistently seek expert aid to perfect these skills. I am a believer of the law of attraction, that positive attracts positive, and the vice versa is also true thus I shall always have a set target and strive to achieve it. Nursing is interesting when interacting ("57 Law of Attraction Tips for People Who Are Serious about Abundance", 2016). References - School of Nursing Midwifery - Flinders University. (2016).Nursing.flinders.edu.au. Retrieved 21 September 2016, from https://nursing.flinders.edu.au/students/studyaids/clinicalcommunication/page.php?id=20 57 Law of Attraction Tips For People Who Are Serious About Abundance. (2016).Ed Lester. Retrieved 21 September 2016, from https://edlester.com/57-powerful-law-of-attraction-tips/ (2016). Retrieved 21 September 2016, from https://www.northumbria.ac.uk/static/5007/hrpdf/hefce/hefce_litreview.pdf Kalmakis, K. Chandler, G. (2015). Health consequences of adverse childhood experiences: A systematic review.Journal Of The American Association Of Nurse Practitioners,27(8), 457-465. https://onlinelibrary.wiley.com/doi/10.1002/2327-6924.12215/abstract;jsessionid=A45FE2C2B2A925A9609F8E798C0D14C4.f02t02 Learning to teach: becoming a reflective practitioner. (2016).OpenLearn. Retrieved 21 September 2016, from https://www.open.edu/openlearn/education/learning-teach-becoming-reflective-practitioner/content-section-6.2 Nursing and Midwifery Board of Australia - Professional standards. (2016).Nursingmidwiferyboard.gov.au. Retrieved 21 September 2016, from https://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/Professional-standards.aspx Reconsidering Empathy in Nursing Care. (2016).Holistic Nursing Practice,30(5), 245. https://pt.wkhealth.com/pt/re/lwwgateway/landingpage.htm;jsessionid=Xv1LJ1JLkrFyLM2RBntBhQ41kRHgq9CbJXtH0fJW26L022g7wds0!-1552860756!181195628!8091!-1?sid=WKPTLP:landingpagean=00004650-201609000-00001 Sderlund, M., Cronqvist, A., Norberg, A., Ternestedt, B., Hansebo, G. (2013). Nurses movements within and between various paths when improving their communication skillsAn evaluation of validation method training.OJN,03(02), 265-273. https://file.scirp.org/pdf/OJN_2013061316031061.pdf

Importance of Control in Business Organizations. free essay sample

Define control and discuss the control process and the importance of control in business organizations. * Define control Management  process  in which the (1) actual  performance is compared with planned performance, (2) difference between the two is measured, (3)  causes  contributing to the difference are identified, and (4)  corrective action  is taken to eliminate or minimize the difference Control Process The  control  process  is a continuous flow in Taj between measuring, comparing and action. Naturally Taj follows the four  steps in the  control  process: establishing performance standards, measuring actual performance, comparing measured performance against established standards, and taking corrective action. Step 1:  Establish Performance Standards. Tajs  Standards are created when objectives are set during the planning process. Its  standard  is a guideline established as the basis for measurement. It is a precise, explicit statement of expected results from a product, service, machine, individual, or organizational unit. It is usually expressed numerically and is set for quality, quantity, and time. We will write a custom essay sample on Importance of Control in Business Organizations. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tolerance  is permissible deviation from the standard.  ·Ã‚  Time controls  relate to deadlines and time constraints. Material controls  relate to inventory and material-yield controls. Equipment controls  are built into the machinery, imposed on the operator to protect the equipment or the  process. Cost controls  help ensure cost standards are met. Employee performance controls focus on actions and behaviors of individuals and groups of employees. Examples include absences, tardiness, accidents, quality and quantity of work. Budgets control  cost or expense related standards. They identify quantity of materials used and units to be produced.  ·Ã‚  Financial controls  facilitate achieving the organizations profit motive. One method of financial controls is budgets. Budgets allocate resources to important activities and provide supervisors with quantitative standards against which to compare resource consumption. They become  control  tools by pointing out deviations between the standard and actual consumption.  ·Ã‚  Operations  control  methods  assess how efficiently and effectively an organizations transformation processes create goods and services. Methods of transformation controls includeTotal Quality Management  (TQM) statistical  process  control  and the inventory managementcontrol. Statistical  process  control  is the use of statistical methods and procedures to determine whether production operations are being performed correctly, to detect any deviations, and to find and eliminate their causes. A  control  displays the results of measurements over time and provides a visual means of determining whether a specific  process  is staying within predefined limits. As long as the  process  variables fall within the acceptable range, the system is in  control. Measurements outside the limits are unacceptable or out of  control. Improvements in quality eliminate common causes of variation by adjusting the system or redesigning the system. Inventory is a large cost for Taj like other manufacturing firms. The appropriate amount to order and how often to order impact the firms bottom line. The economic order quantity model (EOQ) is a mathematical model for deriving the optimal purchase quantity. The EOQ model seeks to minimize total carrying and ordering costs by balancing  purchase costs, ordering costs, carrying costs  andstock out costs. In order to compute the economic order quantity, the supervisor needs the following information: forecasted demand during a period cost of placing the order, that value of the purchase price, and the carrying cost for maintaining the total inventory.  · The just-in-time (JIT) system is the delivery of finished goods just in time to be sold, subassemblies just in time to be assembled into finished goods, parts just in time to go into subassemblies, and purchased materials just in time to be transformed into parts. Communication, coordination, and cooperation are required from supervisors and employees to deliver the smallest possible quantities at the latest possible date at all stages of the transformation  process  in order to minimize inventory costs. Step 2:  Measure Actual Performance. Supervisors collect data to measure actual performance to determine variation from standard. Written data might include time cards, production tallies, inspection reports, and sales tickets. Personal observation, statistical reports, oral reports and written reports can be used to measure performance. Management by walking around, or observation of employees working, provides unfiltered information, extensive coverage, and the ability to read between the lines. While providing insight, this method might be misinterpreted by employees as mistrust. Oral reports allow for fast and extensive feedback. In Taj computers give supervisors direct access to real time, unaltered data, and information. On line systems enable supervisors to identify problems as they occur. Database programs allow supervisors to query, spend less time gathering facts, and be less dependent on other people. Supervisors have access to information at their fingertips. Employees can supply progress reports through the use of networks and electronic mail. Statistical reports are easy to visualize and effective at demonstrating relationships. Written reports provide comprehensive feedback that can be easily filed and referenced. Computers are important tools for measuring performance. In fact, many operating processes depend on automatic or computer-driven  control  systems. Impersonal measurements can count, time, and record employee performance. Step 3:  Compare Measured Performance against Established Standards. Comparing results with standards determines variation. Some variation can be expected in all activities and therange of variation   the acceptable variance has to be established. Management by exception  lets operations continue as long as they fall within the prescribed  control  limits. Deviations or differences that exceed this range would alert the supervisor to a problem. Step 4:  Take Corrective Action. The supervisor must find the cause of deviation from standard. Then, he or she takes action to remove or minimize the cause. If the source of variation in work performance is from a deficit in activity, then a supervisor can take immediate corrective action and get performance back on track. Also, the supervisors can opt to take basic corrective action, which would determine how and why performance has deviated and correct the source of the deviation. Immediate corrective action is more efficient; however basic corrective action is the more effective.â€Å"The continuous flow of information about projects keeps the long range of planning on the right track. It helps in taking corrective actions in future if the performance is not up to the mark. † The control function helps business management in various ways. It guides the management in achieving pre-determined goals. The control process also ensures the efficiency of various functions. The shortcoming in various fields is also reported for taking corrective measures. Control provides basis for future action. The continuous flow of information about projects keeps the long range of planning on the right track. It helps in taking corrective actions in future if the performance is not up to the mark. It also enables management to avoid repetition of past mistakes. Whenever there is deviation between standard and actual performance the control helps in deciding the future course of action. A decision about follow-up action is also facilitated. Decentralization of authority is necessary in big enterprises. The management cannot delegate authority without ensuring proper control. The targets or goals of various departments are used as a control technique. If the work is going on satisfactory then top management should not feel worried. The management by exception enables top management to concentrate on policy formulation. Various control techniques like budgeting, cost control, pre action approvals etc. allow decentralization without losing control over activities. Control helps in coordination of activities through unity of action. Every manager will try to coordinate the activities of his subordinates in order to achieve departmental goals. Similarly the chief executive also coordinates the functioning of various departments. The control acts as a check on the performance and proper results are achieved only when activities are coordinated. The control system helps in improving organizational efficiency. Various control devices act as motivators to managers. The performance of every person is regularly monitored and any deficiency if present is corrected at the earliest. Controls put psychological pressure on persons in the organization. Everybody knows that his performance is regularly evaluated and he will try to improve upon his previous work. The rewards and punishments are also linked with performance. The employees will always be under pressure to improve upon their work. Since performance measurements one of the important tools of control, it ensure that every person ties to maximize his contribution

American Comedy Through Out the Decades Essays

American Comedy Through Out the Decades Essays American Comedy Through Out the Decades Essay American Comedy Through Out the Decades Essay American Comedy Throughout the Decades American comedy films are one of the oldest genres in which the main point is purely focused on humor. From silent films of the early 1920s to modern classics such as The Hangover, American comedies have transformed though out the years. American comedies became popular as a way of escape from reality in the 1920s. It was a way to bring out humor and laughter from the audience watching these films. American comedies would take serious social issues like racial and ethnic issues, immigrants, male and female relationships and differences in social and economic class and use these issues as their material for comedies. American comedies used their exaggeration of situations to amuse the audience. There are many different types of American comedies and they have changed dramatically though out the years. The silent film era was a massive part of the history of American comedies. Silent films took silent comedians and used their exaggerations of body language and humorous story lines and transformed them into stories to amuse the audience. The two most predominate actors in the silent film era were Charlie Chaplin and Buster Keaton. With the introduction of slapstick comedy, where use of physical comedy involving exaggerated, energetic actions, violence, and activities which may exceed the boundaries of common sense, actors such as Chapin and Keaton rose to the top of the entertainment industry. Movies like â€Å"The General† by Buster Keaton, allowed for a different element of comedy. Instead of Keaton always interacting with a human costar he would have relationships with machines, which lead to a more interactive experience because he would play off of the machine and it would engage the audience even more. â€Å"More often then not, Keaton’s comic costar was a machine†¦Keaton’s Relationships with machines often proved more harmonious than those with human costars†¦Ã¢â‚¬  described John Belton, author of American Cinema American Culture. Charlie Chaplin and Buster Keaton mastered the art of slapstick comedy by transforming it into a form of self-expression. One movie that brought back the nostalgia of silent movies was The Artist, which was a silent film that came out in 2011. The Artist took a modern approach on a silent film, which included some slapstick comedy, and you can clearly see the inspiration from Charlie Chaplin and Buster Keaton. When sound was introduced into movies there was quite a transformation. Screwball comedy grew as the sound in movies became more obtainable. Screwball comedies took the idea of slapstick comedies but incorporated verbal word play in it. Comedies such as â€Å"Some like it Hot†, with marilyn monroe, took the idea of using exaggerated body language and incorporated verbal word play so the audience could engaged in a deeper story line. In â€Å"Some like it Hot† by Billy Wilder, Jack Lemmon and Tony Curtis dress up as women in a band to escape the mob who is looking for them. While they are dressed up as women they are constantly getting involved in crazy situations where they have to escape in minutes or they had to hide their real identity from Sugar, played by Marilyn Monroe. While they were involved in these scenes they had to use their body language as well as their witty verbal wordplay and by doing this the audience was able to connect to these characters. Movies like Role Models (2008) use the idea of screwball comedy there is an extreme amount of dialogue and verbal wit in movies like Role Models but when they incorporate the verbal wit with their â€Å"slapstick† comedy the result is a modern age screwball comedy that everyone enjoys. As American comedies progressed so did the sub-genres with films like slapstick comedies as well as screwball comedies it gave actors and writers to expand their talents. In the late 1930s and early 1940s romantic comedies played a big role in the expansion of American comedies. â€Å"Romantic comedies, in which the central dramatic action involved the comic (as opposed to melodramatic) vicissitudes of heterosexual love affair and that had been a staple of the silent screen, enjoyed a new lease on life in films that combined romance with the comedy of manners,† explained John Belton. Movies such as â€Å"Some like it Hot,† and â€Å"The Awful Truth† combined screwball comedy with romantic comedy. They would use elements of screwball comedy but would mix it with the drama of a romantic relationship. For example, in Leo McCareys’ â€Å"The Awful Truth†, Cary Grant and Irene Dunn play a married couple that is getting a divorce but as each person tries to move on to a new relationship the other person finds a way to mess things up. For example, when Lucy, played by Irene Dunn, starts dating a new man Cary Grants’ character finds humorous ways to mess up her new relationship. Romantic comedies sometimes incorporate screwball comedy into it to give the movie a more upbeat tone. The basic plot of a romantic comedy was that two protagonists, usually a man and a woman, meet, part ways due to an argument or other obstacle, then ultimately reunite. This basic plot is still used today in many movies. Movies like the Wedding Singer, Serendipity, and Never Been Kissed all use this basic plot. Overall, the development of American Comedy has progress tremendously throughout the years. From Charlie Chaplin and Buster Keaton’s slapstick comedy to Cary Grant and Irene Dunn’s romantic comedy there is always a form of comedy though out the years. With out Chaplin and Keaton there would not be such a vast history behind the idea of American Comedy. Even though these American Comedies touched on serious social issues, they brought humor to people who really needed it. One of the most important things about the classic American Comedies was the fact that it gave people an escape when they desperately needed it. Even though American comedy films have a long and important history the reason why comedies are so popular has not changed since film was invented. American comedies bring happiness to people and for this reason everyone loves comedies and I am sure that this love will remain till the end of time. Belton, John. American Comedy. American cinema/American culture. Third ed. New York: McGraw-Hill, 1994. 164-194. Print.

Answer the question Essay Example | Topics and Well Written Essays - 250 words - 2

Answer the question - Essay Example Synergy creation is one of the advantages associated with organizational collaborations. Collaborations create a pool of resources and expertise, resulting in greater organizational accomplishments. Some of the accomplishments realized within collaboration grounds would not be realized in a single unit operation basis. Access to sources of finance is also diversified. Every organization brings on board its financial strategies, allowing firms to choose the most favorable, efficient and effective source of funding for their operations (Daft & Daft 299). Improved capacity to overcome operational obstacles cannot go unnoticed. One organization is highly likely to be in a position to address obstacles that befall the partner(s). Raising awareness on the operations and business lines of the organizations is enhanced through collaborative efforts. The collaborating organizations have established themselves to the community they serve, meaning that the collaborative role further exacerbates this pursuit in the community. The community is served with vast information that relates to the underlying collaboration undertakings. Over and above this fact, product, service and resource use can hardly be duplicated in collaborative roles context. Optimality at every aspect of organizational functionality is

Executive Compensation Essay Example | Topics and Well Written Essays - 1750 words

Executive Compensation - Essay Example There is an ongoing public indignation over the idea that there are executives who are rewarded handsomely in firms that are experiencing financial losses, facilities closure and employee dislocations in the form of cuts in pay and benefits and forced terminations. At a time when the public is looking for someone or something to blame, is it correct to cap the current executive compensation in the US? This paper will explore this possibility and its impact on American capitalism, whether such a move would be beneficial or harmful to the economy. In the United States, the capitalistic system rewards high risks with high rewards and that executives are paid astronomical amounts for their skills and capabilities. The executive compensation in the US consist the total rewards received by the top-level executives of a corporation. These high-ranking officers include the chief executive officer (CEO), the chief operations officer (COO), the chief financial officer (CFO), as well as the other executives who hold the highest level of management in a firm. The total rewards, meanwhile, is generally consisted of salaries, bonuses, incentive payments, deferred compensation plans, stock options, and the direct provision of goods and services. The stock option for executives could surpass the worth the direct cash payments such as salaries and bonuses. Additional perks may include packages that consist housing, personal staff, transportation and other personal expenses of the top executives, which are normally shouldered by employees. A ccording to Alan Greenspan (2007), the former chairman of the US Federal reserve: A [US] CEO’s compensation has, on average, been tied closely to the market value of his or her firm†¦ CEO compensation at such large US corporations reportedly rose by 10 percent annually between 1993 and 2006, triple the 3.1 percent annual increase of earnings of private-company production or nonsupervisory workers. (p.

Medical Billing and Coding Process Essay Example for Free

Medical Billing and Coding Process Essay Step One: Preregister patients-Patients who call in order to schedule an appointment have to provide basic information. General information usually includes the person’s first, middle, and last names along with their address, the reason for the encounter, their basic insurance information, and the most convenient date and time of the appointment. During the encounter: Step Two: Establish financial responsibility-The person behind the window will inform the patient on whether or not they are eligible for that specific health plan, check the factors that are covered under that health plan, determine the first payer if there are more than one health plan that actually covers that patient, and meet the payer’s conditions for the payment. Step Three: Check in patients-Returning patients are required to sign in at the front desk of the facility. They usually are asked to review previous information to make sure that it is accurate and up-to-date. Their financial records are also checked to make sure that previous balances were paid at the time of the previous visits. If a new patient arrives, they are required to fill out a form that includes their personal information and show proof of their identification as well as proof of their insurance. This helps to eliminate fraud or malpractice in the facility. The patient’s personal information and insurance information will then be copied and returned to the patient. This information is entered into the facility’s database for future reference. The front and back of the insurance cards and other identification cards are scanned and copied in order to be storied in the database. Copayments are always collected at the time of the service, some are collected before the encou nter and some are collected after the encounter. Some facilities  require other forms to be completed by the patients, these forms are included as part of the process of recording administrative and clinical facts about patients. Step Four: Review Coding Compliance-In order for billing options to be carried out to the patient, medical codes must assign the medical procedures and diagnoses. The physician does specific codes for specific treatments and procedures. The treatment that the patient receives from the physician is entered into the database. The treatment and procedures that the patient receives have to be completed and signed by the physician. At the end of the patient’s visit, the physician gives the form (with the checked-off treatments and procedures) to the individual at the front desk. That person then in turn gives the form to the billing function of the facility. After this is done, they set up a patient’s next appointment. Step Five: Review Billing Compliance-After the facility transfers the patient’s diagnoses and procedures to billing, the file is then checked by billing in order to determine if the specific billing options are correct or not, and to make sure that reimbursements are returned to the patient in a timely fashion. Every fee or charge has its own specific procedure code. Usually, the physician’s charges are applied to the medical practice’s fee schedule.

Feminism in M. Butterfly Essay -- David Henry Hwang

Feminism in M. Butterfly In the 1989 drama M. Butterfly, the masterwork of contemporary American playwright David Henry Hwang, the topic of sexual politics underlies all other themes, and creates a tension between the genders that pervades throughout the text; moreover, Hwang subverts traditional thematic aspects of sexual politics by questioning the most fundamental unit of sex by considering the very nature of gender and what defines a male or a female. These elements unite and develop a penetrating examination of feminism, and an inspection of the role of females in both Western and Eastern societies as they relate to males, and an exposà © of the inequalities of gender which are present, perhaps fundamental, in both cultures. The tug-of-war for control, both sexual and intellectual, between male and female characters, especially Rene Gallimard and Song Liling, is ubiquitous throughout the text, and culminates in the final scene where Rene commits seppuku, or Japanese ritual suicide. In M. Butterfly, Hwang views feminism from a variety of unusual lenses by looking at both genders, and serving to draw attention to the traits and qualities of both using dialogue, character study, and clever dramatic techniques. Any discussion of feminism in M. Butterfly must be chronological, and show the development of the characters over time; this allows the reader and audience to mark the character study of the selves over duration of the drama. In the opening act the reader is introduced to a very feminine Song Liling, the character who first assumes the function of the female. Hwang acquaints the reader with Song dancing, and in female garb, in the stage directions of the first act; yet the audience can guess as early as two page... ...ruitless and impossible way to establish a productive, working relationship between men and women. From the three gossipers to Gallimard and Marc, from Gallimard and Renee to Gallimard and Song, Hwang inspects feminism using a new and unusual viewpoint throughout the play, which he asserts in various ways. Hwang states that only as equals can male and female coexist in harmony; revealing underlying sexism in both the cultures of East and West, Hwang shows there is much room for improvement, and that education of gender would be a valuable thing. M. Butterfly is a strong and creative drama driven by strong and creative ideas, but none are as clear or as forceful as the inequalities between men (the errant need to control) and women (submitting to these controls) and their sources (male insecurities, fear of vulnerability), which he discloses, and ultimately, condemns.

Deoderent Market in India Essay

Abstract Topic:- Monopoly or monopolistic competition in Deodorant brands? After seeing so many outrageous deodorant advertisements on television we were wondering whether it affects the consumer behavior and we also wanted to find out whether Axe has a monopoly over this market or not. The aim of this assignment is to compare the parent companies of five deodorant brands with the help of ratio analysis. We are going to consider the time period 2007-12. Primary data was collected through a survey which will help us determine what thinking goes behind purchasing a deo between college students and the office going crowd. To conduct the ratio analysis we used secondary data by obtaining the balance sheets of the various companies. The market share and revenues of five major brands- Axe, Adidas, Nivea, Wildstone and Park Avenue will be analyzed. Introduction Monopolistic Competition Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another as goods but not perfect substitutes (such as from branding, quality, or location). In monopolistic competition, a firm takes the prices charged by its rivals as given and ignores the impact of its own prices on the prices of other firms.[1] In a monopolistically competitive market, firms can behave like monopolies in the short run, including by using market power to generate profit. In the long run, however, other firms enter the market and the benefits of differentiation decrease with competition. There are six characteristics of monopolistic competition (MC): * Product differentiation * Many firms * Free entry and exit in the long run * Independent decision making * Market Power * Buyers and Sellers do not have perfect information (http://en.wikipedia.org/wiki/Monopolistic_competition) Economic Background The deodorant market in India is estimated at Rs 900 crore. Men’s deodorants dominate the category with a 70 per cent share estimated at Rs 650 crore. The segment is expected to grow 25 per cent annually to become three times its current size in the next five years. The overall deodorant market has grown by about 40 per cent a year in the past five years driven by introduction of new brands and aggressive media promotions. The market will continue to grow at 20-25 per cent thanks to low penetration and availability at low price points. Deodorant sales are seasonal — maximum sales happen in the summer months (April to September). About 90 per cent of the market is concentrated in the mass segment (with deodorants priced between Rs 125 and Rs 175 for a 150 ml pack). With new players entering the category at popular price points, the mass segment, with brands like Axe, Adidas, Nike and Reebok, will continue to grow faster and command higher share in the deodorant market. The size of the premium and above segments, which have brands like Burberry, The Body Shop, Kenzo and Ralph Lauren, will double by value in the next five years. (http://www.business-standard.com/india/news/kit-the-men%5Cs-deodorant-market-in-india/443714) Method We will be using the financial tools of various ratios to determine which company has been more successful in this market. Survey The survey was conducted on 200 males in the college and office going crowd the results were as follows. 1. Which Deodorant do you use? Analysis As we can see from the above graph that Axe has a majority amongst the people surveyed while the others are below 10%. This gives us a picture of the domination of Axe in this market and same is the case when market share all over India is observed. 2. Reason for buying the particular brand. From the above graph we find that the decision of people in the age group of 15-25 behind buying a particular deodorant is not its fragrance but its price followed by easy availability and advertising. This shows us that main factor which affects a consumer’s decision, in this age group is the price of the product followed by other factors regarding quality, availability etc. This was the result obtained from the office crowd which gave an entirely different reason. The consumers decision in this age group is affected by the brand as people become brand conscious and are more bothered about which brand they use rather than its use. After the brand value the price affects their decisions. Hence from both these results we see that consumer behaviour varies on the different age groups and changes as a consumer grows older. Findings: Name: Mahikaansh Reddy Brand: AXE (Hindustan Unilever) AXE was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse. Unilever were keen to capitalize on AXE’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name AXE in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx. The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa’s Ego brand. In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The AXE deodorant was popular in India in the Grey market (duty paid shops). Impressed by the volume of AXE sold there, AXE deodorant was launched in India in 1999. The brand launch was very quiet and had the strategy of ‘High Price, Low Promotion’. At that time, the deodorant market was a nascent one with an estimated market size of Rs 72 crore. HLL, at that time, had the brands Denim and Rexona and was ruling the market. AXE was priced at a premium. In just three years flat, AXE had a market share of over 35% and HLL started phasing out Denim to concentrate more on AXE. It is known for its very controversial advertisements which actually helped in its publicity and led to a faster growth in the industry. Its target group was mainly men between the age group of 18-24 as they were seen as the easiest to convince with such advertisements. Not only does the brand use TV commercials to its advantage, but it also uses its print ads effectively. Besides print, the brand also uses outdoors for maximum impact. Hence, Axe is a classic example of the 360 degree branding effort. Therefore Axe is a perfect example of how important advertising is for a brand and how it can lead to higher revenues. Marketing Mix 1. Product: 2. Place: Available at all malls across India. Every deodorant selling shop will 99% be selling Axe. All other variants of Axe brand could be purchased from established retailers viz. BIG BAZAAR (PANTALOONS RETAIL INDIA LIMITED). 1. Promotion: Concentrates on single- segment male youth and targets young at heart. The competitive advantage of this brand is its complete monopoly over this proposition. The â€Å"Axe Effect† is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal male but with oodles of self-assurance as an Axe user. The females get irresistibly drawn to this male implying that Axe acts like a nasal aphrodisiac. 2. The Axe brand of deodorants is from Unilever and is primarily targeted at 15 to 25 year old males. The brand portrays normal yet cool, trendy and confident, a positioning that is aspirational to the target segment. At a more subtle level, the Axe Effect also acts on the confidence levels of the user. The very act of being associated with the brand serves to boost the ego. The success of AXE attracted lots of new brands which were trying to follow the same marketing strategy as AXE. The one notable difference though is that all these newbies use hunks as opposed to the regular guys which are a stable for the Axe advertisements. This strategy has proven very effective for the brand. It comes across as approachable and it acts like a confidante and friend to its users. They are currently distributed in more than 40 countries. Unilever started out allotting roughly 60 percent of its advertising budget to television, but it has since winnowed that down to about 30 percent, pouring more money into offbeat alternatives. Competitive analysis: Axe faces competition from new entrants such as Wildstone, Adidas, Park Avenue etc. However among all these brands AXE has a dominating share in the market because of the brand equity and brand loyalty that it has built and is leveraging the same. AXE has a wide acceptance among the youth which forms the major chunk of perfume & deodorant users. Vis-à  -vis all these the AXE deodorant never forgets to promote any of its new product. AXE time and again, on launch of the new product goes for PR as well as wide advertising campaigns. 3. Target group- 18 to 24 What next? As such, I believe that AXE has the potential to spread its reach and increase its market share by expanding into the 35-50 year old demographic. In doing so, AXE will need to associate and disassociate itself with a more mature brand image and its inexpensive nature respectively, thereby attracting the average male aged 35-50 years. Hence it needs to re-focus the marketing mix towards 35-50 year old demographic, whilst retaining its keystone market, the 16-25 year olds. Conclusion Axe has a very large share in this market and has hardly got a foot wrong. It just needs to follow its tried and tested market strategies and build upon it, by doing that it can thwart the competition and maintain its kind of monopoly in the market. The only thing that could be suggested is to increase its target group so that it could expand more in the market and serve a larger base leading to higher revenues. Hence Axe just needs to follow what it was doing from before and be wary of the new competition in this segment with the help of excessive advertising and PR.

Cosmetic Surgery A Social Fixture - 946 Words

From the looming skyscrapers of Sao Paulo to the sugar plantations in Bom Jesus, the enigma and appeal of beauty is incorporated into the daily lives of people from all backgrounds. Beauty has evolved to become a social fixture in Brazilian society. The endless possibilities for imagination through cosmetic surgery give rise to the opportunity of ascending and reshaping the social hierarchy in Brazil. As beauty and race are widely associated with social domain, cosmetic surgery incites the natural desire and fantasies for empowerment, social mobility, and modernity. Not only does beauty and body modifications reflect the existing social and racial inequalities in Brazilian culture, the growing popularity of cosmetic surgery stems from its widespread availability, psychological lure, and the struggle to create a more egalitarian society. When Alexander Edmonds arrived at the clinic in Santa Casa, he found himself surrounded by dozens of excited women carrying medical files and photogr aphs, most of whom waiting for plà ¡stica or plastic surgery. While many of the other social and political rights are largely ignored or unfulfilled in Brazil, cosmetic surgery has flourished. The growing popularity and availability of cosmetic surgery can be partly attributed to the importance of beauty and its promises of the â€Å"magical attainment of recognition and wealth† (Edmonds). Much like the famous model Gisele Bà ¼ndchen, many Brazilians crave the spotlight but only a few can obtain it. ManyShow MoreRelatedEssay about Gendered Media9688 Words   |  39 Pagesappears in the increasingly popular gothic romance novels for adults (Modleski, 1982). One of the most pervasive ways in which media define males as authorities is in commercials. Women are routinely shown anguishing over dirty floors and bathroom fixtures only to be relieved of their distress when Mr. Clean shows up to tell them how to keep their homes spotless. Even when commercials are aimed at women se lling products intended for them, up to 90% of the tim: a man’s voice is used to explain the valueRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesperspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7 (paper : alk. paper)—ISBN 978-1-4399-0271-4 (electronic) 1. History, Modern—20th century. 2. Twentieth century. 3. Social history—20th century. 4. World politics—20th century. I. Adas, Michael, 1943– II. American Historical Association. D421.E77 2010 909.82—dc22 2009052961 The paper used in this publication meets the requirements of the American National StandardRead MoreOrganisational Theory230255 Words   |  922 Pagesis it, and why does it matter? Introduction What is organization theory? Defining theory What are organizations? The relationship between organization theory and human activities The relationship between organization theory and management practice Social engineering and organization theory Critical alternatives to managerialism in organization theory Philosophical disputes and debates: explaining and understanding the diverse nature of organization theory Mapping some aspects of organization theory’sRead MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesECS8C_C01.qxd 22/10/2007 11:54 Page 600 600 Guide to the main focus of cases in the book Introduction to strategy Business environment: general Five forces analysis Capability analysis Corporate governance Stakeholder expectations Social responsibility Culture Competitive strategy Strategic options: directions Corporate-level strategy International strategy Innovation and Entrepreneurship Strategic options: methods Strategy evaluation Strategic management process Organising ResourcingRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesS I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating