Cosmetic Surgery A Social Fixture - 946 Words

From the looming skyscrapers of Sao Paulo to the sugar plantations in Bom Jesus, the enigma and appeal of beauty is incorporated into the daily lives of people from all backgrounds. Beauty has evolved to become a social fixture in Brazilian society. The endless possibilities for imagination through cosmetic surgery give rise to the opportunity of ascending and reshaping the social hierarchy in Brazil. As beauty and race are widely associated with social domain, cosmetic surgery incites the natural desire and fantasies for empowerment, social mobility, and modernity. Not only does beauty and body modifications reflect the existing social and racial inequalities in Brazilian culture, the growing popularity of cosmetic surgery stems from its widespread availability, psychological lure, and the struggle to create a more egalitarian society. When Alexander Edmonds arrived at the clinic in Santa Casa, he found himself surrounded by dozens of excited women carrying medical files and photogr aphs, most of whom waiting for plà ¡stica or plastic surgery. While many of the other social and political rights are largely ignored or unfulfilled in Brazil, cosmetic surgery has flourished. The growing popularity and availability of cosmetic surgery can be partly attributed to the importance of beauty and its promises of the â€Å"magical attainment of recognition and wealth† (Edmonds). Much like the famous model Gisele Bà ¼ndchen, many Brazilians crave the spotlight but only a few can obtain it. ManyShow MoreRelatedEssay about Gendered Media9688 Words   |  39 Pagesappears in the increasingly popular gothic romance novels for adults (Modleski, 1982). One of the most pervasive ways in which media define males as authorities is in commercials. Women are routinely shown anguishing over dirty floors and bathroom fixtures only to be relieved of their distress when Mr. Clean shows up to tell them how to keep their homes spotless. Even when commercials are aimed at women se lling products intended for them, up to 90% of the tim: a man’s voice is used to explain the valueRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesperspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7 (paper : alk. paper)—ISBN 978-1-4399-0271-4 (electronic) 1. History, Modern—20th century. 2. Twentieth century. 3. Social history—20th century. 4. World politics—20th century. I. Adas, Michael, 1943– II. American Historical Association. D421.E77 2010 909.82—dc22 2009052961 The paper used in this publication meets the requirements of the American National StandardRead MoreOrganisational Theory230255 Words   |  922 Pagesis it, and why does it matter? Introduction What is organization theory? Defining theory What are organizations? The relationship between organization theory and human activities The relationship between organization theory and management practice Social engineering and organization theory Critical alternatives to managerialism in organization theory Philosophical disputes and debates: explaining and understanding the diverse nature of organization theory Mapping some aspects of organization theory’sRead MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesECS8C_C01.qxd 22/10/2007 11:54 Page 600 600 Guide to the main focus of cases in the book Introduction to strategy Business environment: general Five forces analysis Capability analysis Corporate governance Stakeholder expectations Social responsibility Culture Competitive strategy Strategic options: directions Corporate-level strategy International strategy Innovation and Entrepreneurship Strategic options: methods Strategy evaluation Strategic management process Organising ResourcingRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesS I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating