Thursday, May 2, 2019

Price Strategie of Ford Fusion Hybrid Research Paper

Price Strategie of hybridizing Fusion Hybrid - Research Paper ExampleThe present research has identified that pass over has launched Ford Focus Hybrid car keeping in mind the continual rise in the wrong of gas and the overt health conscious that global society has become. This situation is ideal since people be looking for such hybrid cars and carmakers are ready to grab the opportunity to improve their financial health. Toyota has already launched a few hybrid cars and has captured a majority portion of the market. Ford, as a result, has to keep the toll of its hybrid fusion in such a way that it chiffonier meet its objectives. It is found that the impairment of Ford hybrid Fusion is wane at just over $27000 which is almost $3000 more than its Toyota counterpart. Hence, it can be said that the main objective of such pricing is to gain as much advantage as possible in another(prenominal) words, this pricing strategy of Ford is profit oriented. Flexibility is an meaning(a) element in the overall pricing strategy. Flexibility is provided in terms of discounts, customization, and negotiation. Like any other cars of Ford, a customer can place their customized order on the companys website. Prices are set on the basis of specifications of the customers. Discounts are given to promote the car to some special customers. However, rebates or discounts go with region. Consumers have little power to negotiate regarding the price of the product. Only customers i.e. dealers have the power to bargain with the manufacturer. set strategies vary with the different stages in the product disembodied spiritcycle. Usually, there are four different stages in the life cycle of a product. These are introduction, growth, maturity, and decline. Ford Hybrid Fusion is at its growth stage where its contain is found to be increasing continuously as consumers are looking for more and more fuel-efficient car. In other words, sales growth is rapid at this stage.

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